Ticon's research

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16

Traffic Monitoring As a Tool For Operation Excellence Control

Application of traffic data analytics is essential for both new business development and optimization of the underperforming locations, enabling businesses to assess operational performance and anticipate potential disruptions before they affect profitability. Leveraging multi-year expertise in business site analysis, Ticon has developed an advanced tool for operational excellence monitoring-the Traffic Load Heatmap-which incorporates a number of parameters, including annual average daily traffic (AADT), traffic volume fluctuations, travel behavior, driver demographics, and more. By utilizing this tool, businesses can align employee shifts with anticipated customer demand, optimize inventory, and improve customer expectations. This data-driven methodology is particularly crucial for businesses highly dependent on traffic flow, such as convenience stores, gas stations, roadside quick-service restaurants (QSRs), and other similar retail locations, enabling the management to make evidence-based decisions that enhance efficiency, reduce costs associated with labor, and drive profitability.

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Traffic Flow Demographics - an Innovative Tool for Enhancing Accuracy in Business Site Evaluation and Customer Visit Projections

This study introduces a novel methodology for identifying the customers demographics that offers improved target audience definition and more reliable customers visit projections for convenience stores and other entities in the retail sector. Traditional methods for determining target audience rely on trade area analysis, neglecting the demographics of passing traffic flow. That is why traditional methods often fail to capture the full scope of potential customers, as businesses such as quick-service restaurants, convenience stores and gas stations depend more on passing traffic than on local population for their customer base. The findings offer a practical tool for real estate professionals, retailers and convenience store operators, empowering them to make more informed choices in site selection, enabling refined financial forecasts, supporting operational insights and broader strategic planning.

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Application of Cross-Verified Multisource Data to Remediation of Inaccurate Detector Readings

This article looks at the limitations of using specific traffic data metrics in location intelligence tasks, and stresses the importance of understanding their accuracy to prevent mistakes and misinformation. It presents a case study of a commercial site analysis revealing differences between traffic counts from detectors and algorithmic calculations. The study proves that the measured data should be treated with caution, taking into account not only the equipment-related error. But the level of actual temporal and spatial coverage as well, because it is quite often insufficient due to high traffic pattern volatility.

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Field Verification of Ticon Traffic Flow Volume Estimation Accuracy

Accurate traffic flow volume estimation is pivotal for modern traffic management, urban planning, and policy decisions. Ticon strives to continuously test the accuracy of its traffic flow volume estimation algorithm. This study takes an in-depth look at Ticon's ongoing verification of methods and algorithms used by the company to achieve accurate results that allow us to provide our clients with reliable traffic flow volume estimation for exact locations of interest at any road, large or small.

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All-Directional Approach to Traffic Signal Optimization

Despite enormous resources spent on traffic management hardware, the quality of traffic signal control is still below current requirements, causing traffic delays, environmental damages and economic harm. This paper describes high-quality optimization of the traffic signal management that considers not only actual traffic volumes in conflicting directions, but also technical and topological essentials of the intersections, as well as the regional specifics of driver behavior. This approach makes it possible to achieve tangible improvement of signalized intersection performance solely by intellectual effort, without investment in hardware upgrades.

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Before-After Analysis as a Mobility Improvement Tool for Smart Cities

To assure that costly mobility improvement measures deliver satisfactory results to the stakeholders, Ticon proposes its proprietary tool for Before-After Analysis: TrafficScope™ that is not only provides 100% temporal and spatial coverage, but also uses independent data sources and does not hinge on ITS contractors. Therefore, even sophisticated analysis can be easily accessible and objective, which is important not only for transportation professionals, but also for municipal authorities or the local communities.

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TrafficZoom™ & Dashboard Features

The attempts to reduce traffic congestion in the cities by restrictive measures don’t seem to achieve the expected results, for a variety of reasons. The paper describes Ticon’s approach to this problem as based on a proprietary technology that closes gap in mobility improvement workflow and makes the process effective and continuous.

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Most Efficient Methods of Mobility Improvement Using Adaptive Traffic Signal Control Concept

To assure that costly mobility improvement measures deliver satisfactory results to the stakeholders, Ticon proposes its proprietary tool for Before-After Analysis: TrafficScope™ that is not only provides 100% temporal and spatial coverage, but also uses independent data sources and does not hinge on ITS contractors. Therefore, even sophisticated analysis can be easily accessible and objective, which is important not only for transportation professionals, but also for municipal authorities or the local communities.

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Ticon Approach to Traffic Data Collection and Analysis

The relevance of timely, accurate and available traffic data is generally understood by the industry. This article reviews a number of case studies comparing the outcomes of different traffic data collection technologies applied to ITS tasks, with a conclusion that the quality and quantity of traffic data needs to be drastically extended – a challenge that Ticon methodology helps to overcome.

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Impact of Traffic Volume Variations on Travel Delays as Illustrated by Pandemic Period Data

With mobility improvement in the focus of attention of professionals and general public, it is important to understand the causes and effects of various restrictive measures vs. traffic control quality enhancement. This report summarizes the results of Ticon study based on a two-year observation of traffic flows in 9 states of the US East Coast, and provides important actionable insights.

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New Traffic Data Collection Technologies Require New Verification Methods

Data is the most important commodity in the modern, digitized world. This article reviews several persistent misconceptions about traffic data and provides professional guidance on its proper collection, interpretation, cross-verification and application.

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Ticon Intraday Volumes

This article describes hardware-free technology that provides intraday traffic volume estimation with high accuracy, extremely large time coverage and superior consistency. Provided case studies demonstrate the differences between traffic flow parameter measurements by traditional detectors vs. hardware-free technology. These differences should be taken into consideration for achieving the best results in traffic data applications.

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AADT Estimation by Various Methods: Accuracy and Reliability

AADT is widely used in transportation industry and for business planning. Nowadays AADT may be estimated both by traditional counters/detectors and hardware-free technologies. The article describes real accuracy and limitations of use for AADT values, estimated by various technologies, for practical applications.

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